Written by Omari MC
Making a living in music is still a feasible goal. In fact, there are more resources now than ever for artists to earn considerable revenue.
However, most artists treat their career as a product and not a business. If I were JUST selling my music I'd be leaving a good chunk of change on the table.
Also, this article is not for the people who somehow think that anyone who wants to make money off their music doesn't 'love' their craft... spare me the headache.
Just because a musician is just as good at their business side as they are at their music doesn't make them any less of an artist. It makes them more accomplished and well rounded.
That being said, here are some things I did to make a good jump in my music revenue!
1. INCREASED ADVERTISING BUDGET
We've all heard, "It takes money to make money."
And it's true to an extent, but I don't want other artists to think just because they don't have a budget they can't have their music dreams come true.
Start out small. Even if it's just $10 or $20 a week in advertising, but YOU HAVE TO start somewhere.
The spending I particularly increased on was my Twitter and Facebook budget. I use programs like Meetedgar.com and Unfollowers.com to handle finding new customers and scheduling posts to make my business more streamlined.
There are free options to sites like these, but it's well worth the investment to get the premium versions.
Again, don't think you have to spend $1,000/month in advertising right off the bat! Start with maybe $50/month if that's all you have to spend on your music.
TRACK your results and see if it's working. If not, then use some of the marketing tips on the blog to increase your music sales and conversions.
2. ENHANCED MY PRODUCT LINES
Nearly a decade ago when I started making music I only had one product to sell: music.
But as any good business owner will tell you, I needed to expand what I could offer to my audience.
Artists told me they couldn't find a place online to get good, genuine music promotion. Being a producer myself with a once smaller audience, I knew the problem all too well.
So, I started offering organic music promotion services.
Word got around about the service, and I've since been getting more recognized artists purchasing from my service! (The song below ordered promotion off my page
Maybe you don't have a big enough audience to offer promotion, but you can make t-shirts, tote bags, hats, you name it!
Be creative and poll your audience to see what else they'd be interested in buying connected to your music.
3. COLLABORATED & JOINED AFFILIATE PROGRAMS
Music services that are making money usually have no problems in sharing it! You can earn a check from popular services online simply by promoting their products.
I knew that Music Crowns offered popular services for artists, so I started promoting them on my blog and social media accounts.
I also promote other products and services in my Next Level Marketing Center and earn income from that.
Affiliate marketing is an easy way to earn income because you don't have to actually make the product, you just have to draw attention to someone else's products.
All my affiliates are handled through Jvzoo.com
4. STRATEGIC PRICING
If you're not selling your merchandise or songs try tweaking the pricing.
Or maybe you don't think you're earning enough from merchandising. The goal is to find pricing equilibrium.
Example 1: I used to sell my ebook, Make Them Beg To Buy Your Music, for $5. I then wrote an additional 7 chapters to the book, made an expanded edition with even more valuable content, and was justified in increasing the price.
Example 2: I offer sales on my instrumentals for buy 1 get 1 free and buy 2 get 3 free sometimes to boost revenue. If I feel like sales are slumping, I may pass out a limited time coupon code. FOMO (fear of missing out) can be an incentive for artists to get off the fence and buy music.
5. EXPANDED BRAND
Late last year I opened up a second site, www.freemusicpromo.com, which helps artists grow their SoundCloud followers, likes, and reposts for free!
The site makes money off Google Adsense and I've placed banners for promotion and instrumentals on the pages for the artists who want to take advantage of more opportunities.
It is highly possible to make a great career in music independently. It's not going to happen overnight, but feel free to think along these lines when expanding your music business.